They call it many things: conspiracy wall, evidence board, string theory, crazy wall. It even has its own meme, courtesy of It's Always Sunny in Philadelphia.

If you watch carefully, you'll spot a conspiracy wall in My Little Pony: The Next Generation.

The conspiracy wall is both pop culture staple and aesthetic principle, using the appearance of logic to show the signal invisible to everyone else in the noise.

From the imgflip meme generator

Here are some of of our favorite conspiracy wall links from the interwebs:

Serial Pinboarding in Contemporary Television by Anne Ganzert (book)
"Pinboarding is defined as a serial practice, with a specific aesthetic, mediality, narrative implications, and semiotics."

Conspiracy Wall by Colin Dickey (Real Life)
"Despite its visual and aesthetic allure, however, this trope may be distracting us from the way conspiracy theories actually spread."

Decoding the Detective's Crazy Wall by Richard Benson (Esquire)
"The Crazy Wall is TV’s way of marking the era in which we all became armchair conspiracy theorists."

Narrative String Theory (NST) by Shawn Gilmore (The Vault of Culture)
"Collecting all known appearances of 'narrative string theory' (string walls, walls and floors littered with paperwork by obsessives, etc.)"

String Theory (TV Tropes)
"What better way to do it than with a pegboard (or an entire room) covered in pictures of people, maps of places, and cryptic hints?"

Catz Conspiracy Theory Board Generator by Neuro42
"LOOOMINATI CONFIRMD"